Vessel Women

Vessel empowers women through every season of motherhood with support that feels uniquely feminine, restorative, and grounded.

The founders had a powerful vision for a postpartum fitness guide—but needed a brand identity that could translate their clinical expertise and heartfelt mission into something that resonated emotionally with new mothers.

Through a collaborative discovery process—interviews, mood exploration, visual strategy, and messaging refinement—we built a brand system that captured exactly what they hoped to offer: warmth, approachability, and a sense of being held during a vulnerable season.

The result was a cohesive brand and guide that has now reached hundreds of women, helping Vessel grow its community and expand its suite of postpartum support offerings.