Unverified Apparel

APPAREL COMPANY

Unverified apparel came looking for brand strategy, positioning, content strategy, and identity design. Together with my colleague, Scott Bedgood, we worked to make their vision come to life. Unverified is a brand created for people who do not subscribe to cancel culture and the modern idea of being “verified” to be able to speak freely and have credibility. In a world that allows the purchasing of verification to give people a voice louder than others, Unverified represents those who oppose the concept.

We created a design that was minimal and powerful, gender neutral and bold. We stuck with black and white for the first concepts, with the idea to create color washed apparel capsule launches through the years pulling inspiration from Nike and street wear artists.

Creative Direction | Brand Strategy | Identity Design | Apparel Design