Building brands that stand out, scale, and connect everywhere they show up.

Building brands that know who they are—and teams that know where they’re going.

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Building brands that know who they are—and teams that know where they’re going. 〰️

I’m Carly Clark—a brand and creative leader with 13 years of experience helping early-stage and growth-stage B2B companies clarify who they are, scale their creative teams, and build brand systems that drive real business momentum. My work centers on bringing structure to creative chaos: building processes, developing talent, and aligning product, marketing, and leadership around a shared brand strategy.

I’ve led rebrands, built design teams from the ground up, launched new revenue-driving brand initiatives, and guided companies through the transitions that come with growth. Rather than focusing on deliverables, I focus on the systems, clarity, and strategic direction that make creative teams effective and brands consistent everywhere they show up.

Today, my most fulfilling work lies in leading with vision, developing strong creative cultures, and helping brands grow with confidence—not guesswork.

→ hello@thecarlyclark.com

Where I’ve been →

  • Creative Director

    • Generated $250K+ in new business within four months by creating and launching three new revenue streams.

    • Enabled scalable growth of new offerings by building repeatable operational processes, sales collateral, and training systems.

    • Increased team velocity and delivery quality by hiring, developing, and leading a cross-functional team of designers and developers.

    • Improved client retention and upsells through full lifecycle management of client engagements from pitch to delivery.

    • Enhanced client marketing performance and clarified brand positioning by leading strategy workshops, website audits, and custom web builds.

  • Creative Director (2020–2023), Brand Strategist & Product Designer (2018–2020)

    • Created a unified brand identity and strengthened company alignment by developing WizeHire’s first comprehensive brand strategy.

    • Increased design team output and quality by hiring, and leading product and marketing design teams and implementing performance processes.

    • Strengthened market positioning and customer trust by overseeing and executing a full company rebrand with an external agency.

    • Boosted engagement, improved lead quality, and widened brand visibility through direction of integrated marketing campaigns.

    • Improved cross-team alignment and consistency by establishing and enforcing a unified brand system across all departments.

  • Brand Strategist & Product Designer

    • Accelerated customer acquisition for startups and B2B businesses by leading full brand transformations.

    • Supported organic growth and differentiation through user research, competitive analysis, and positioning strategy.

    • Increased website traffic, engagement, and conversions by conducting audits and implementing SEO and UX improvements.

    • Delivered strategic brand and design work for clients including IBM, Twilio, Peacock Alley, Konica Minolta, and Bausch & Lomb.

  • Lead Brand Strategist (2016–2017), Senior UI/UX Designer (2015–2016)

    • Improved client brand clarity and growth direction by delivering audits, customer insights, and competitive positioning.

    • Enhanced customer engagement through the development of strategic frameworks informing marketing and creative decisions.

    • Increased adoption of brand recommendations by presenting strategy and insights to leadership teams.

  • Lead UI/UX Designer (2014–2015), UI/UX Designer (2013), Design Intern (2012)

    • Delivered responsive, user-friendly digital experiences by designing and shipping WordPress sites, brand systems, and UX flows.

    • Improved usability and platform functionality by partnering with developers on CMS features and a video streaming platform.

    • Supported investor relations and key funding conversations by designing high-impact pitch materials and presentations.

Kind words from coworkers

  • Carly is a strategic and culture-focused Creative Director with one of the sharpest creative instincts I’ve seen. She brings a rare blend of vision, empathy, and decisiveness to every project and every team. Carly leads with a people-first mindset, supportive, connected, and genuinely invested in helping others do their best work. Her ability to elevate ideas while strengthening team culture makes her an invaluable partner across disciplines. Any team would be lucky to have Carly. I wouldn’t hesitate for a moment to work with her again or recommend her for any creative leadership role. Carly is also an amazing human being that is someone you can rely on and trust.

    Chris M.
    Digital Marketing Director, @Fusable

  • I had the privilege of working alongside Carly, who served as our creative director, and I can wholeheartedly say that her talent and leadership are truly exceptional. Carly's vision and creativity have consistently elevated our projects, bringing fresh and innovative ideas that perfectly capture the essence of our brand. Carly excels at guiding her team through the creative process, ensuring that every piece of work not only meets but exceeds expectations. Her ability to blend strategic thinking with artistic flair results in compelling and impactful campaigns that resonate with our audience. Carly's attention to detail and commitment to excellence are evident in every project she undertakes.

    Angela Eagleston
    Head of Partnerships, @Wizehire

  • I can't draw a stickman straight, so watching Carly create mastery out of thin air was incredible and humbling. There wasn't a day she came into work that she didn't bring cheerful positivity and a desire to do great things. I watched her team thrive under patient mentorship, supported her through two rebrands, and even when the days were long she was smiling and praising others. It didn't matter how tired she was, her last thought of the day is making sure her team felt good about themselves. It's one thing to be creative, and she is a creative genius, but to find those qualities in someone that puts others first is an amazing unicorn to team up with. As her project manager I organized work for her team, as a person I learned to be more confident in creative strategy. If I ever get the chance to work with her again I will jump through hoops to surround myself with her energy.

    Deanne McNamara
    Project Manager, @Wizehire

  • I had the pleasure of working closely with Carly during her tenure as the Creative Director at Wizehire, where she served as my direct manager for over 2 years. Carly's exceptional leadership and creative acumen left a lasting impact on both the team and the company. Carly's feedback on the projects I worked on was always invaluable. She had a remarkable talent for providing constructive and insightful feedback that helped me improve my work and grow as a professional. Her ability to facilitate seamless communication between the creative department and project stakeholders was crucial in ensuring the success of our projects. Carly was not only a dedicated manager but also a strong advocate for the career growth of her team members. She consistently supported and encouraged me to excel in my role and reach for new heights in my career.

    Carolina Baruzzi
    UI/UX Designer, @Wizehire

  • Carly is an exceptional creative director who has a deep understanding of design, product, branding, and business. I had the pleasure of hiring her as our first designer, and she scaled extremely well through multiple rounds of funding and growth. She is also an empathetic manager and customer-focused leader. She is able to build strong relationships with her team and partners, and she is always willing to go the extra mile to serve customers and build continuity. I highly recommend her for any creative director role. She is a kind person and valuable asset to any team and company.

    Tony Mataya
    Growth Marketing, @Twilio

  • had the privilege of working closely with Carly for almost a year and can confidently say that she is an exceptional leader and a true creative visionary. Carly not only managed our team effectively, but she also inspired and empowered each of us to bring our best to the table. Carly has an innate ability to see the big picture while also paying attention to the smallest of details. This allowed our team to consistently exceed our goals and deliver outstanding results. What truly sets Carly apart is her creativity. I've seen her turn seemingly insurmountable challenges into opportunities, and her enthusiasm for creative solutions is contagious. Carly was truly an amazing individual to work with and I learned so much from her. Carly is a supportive and approachable leader. She genuinely cares about the well-being and growth of her team, making her not only a great manager, but a mentor and friend.

    Lizzy Domingue
    Design Manager, @Wizehire

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